英國巴斯大學 市場營銷研究生專業

院校推薦：University of Bath

專業推薦：Marketing MSc

專業內容：

To help you prepare for any marketing career, you will learn about the three core elements of modern marketing:

marketing to consumers

marketing to businesses and organisations

marketing and society

專業要求：

A four year Bachelor degree with a final overall score of at least 80% depending on the institution attended.

課程內容：

Marketing and society

Consumer psychology

Marketing to businesses and organisations

Strategic marketing

Advertising theory and practice

Strategic brand management

E-marketing

International marketing across cultures

Research methods for marketing

市場營銷和社會

消費者心理學

向企業和組織營銷

戰略營銷

廣告理論與實踐

戰略品牌管理

網絡營銷

跨文化國際營銷

營銷研究方法

英語要求：

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

學習費用：

MSc Marketing ￡22,000

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