英國愛丁堡大學市場營銷研究生專業

院校推薦：The University of Edinburgh

專業推薦：Marketing MSc

專業介紹：

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

marketing management

the analysis of marketing decisions

consumer behaviour

marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

我們為您提供深入了解市場營銷的理論基礎，以及當前和新興的實踐者在許多領域的應用，例如:

營銷管理

營銷決策的分析

消費者行為

營銷研究方法

你將能夠根據你的興趣來調整你的學習，比如市場傳播，通過你的選擇課程。

專業要求：

You should have a good first degree from a recognised institution, with minimum grades of between 80-85%

課程內容：

Consumer Behaviour

Marketing Decision Analysis

Principles of Marketing Management

Marketing Research

Marketing Applications

Dissertation (MSc Marketing)

消費者行為

營銷決策分析

營銷管理原理

市場營銷研究

營銷應用程序

論文(MSc營銷)

英語要求：

IELTS: total 7.0 (at least 6.0 in each module)

學習費用：

International/EU

￡25,100

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