2024年嶺南師范學院三二分段專升本《綜合商務英語》考試大綱

2024年嶺南師范學院三二分段專升本《綜合商務英語》考試大綱已公布，大綱介紹了考試內容、試題形式、參考書目等內容。

綜合商務英語課程考核大綱

一．課程性質及目標

綜合商務英語是商務英語專業的專業核心課程。本課程旨在培養學生在涉外商務環境中運用英語進行溝通交流并解決問題的能力。（目的）學生通過進行系統的商務英語聽說讀寫訓練，并參加商務行動領域的模擬商務活動和商務交流任務，（歷程）能夠掌握特定商務環境中的語言知識與技能，熟練使用商務詞匯與慣用表達，較熟練使用英語處理溝通與接待、洽談與磋商等涉外商務日常工作，具備較好的商務交際能力。（成果）

二．考核內容

1.運用英語進行跨文化溝通及團隊協作

Teamwork & training

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

2.跨界整合涉外商貿及會展事務

Brand power

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

3.學習新知識，有效處理涉外商務信息

New premises & Office location

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

4.獨立思考和涉外商務服務創新

Marketing, Promotion & Advertising

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

5.責任擔當意識，遵守涉外商務服務規范

Health and safety

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

6.關懷社會、關心客戶的服務意識

Environmental report

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

7.熟練運用英語和商務知識處理事務

Communication (telephoning, emails, faxes, memos, notes)

Sales & Ordering goods

Cash flow

Business expenses

Staff appraisal

Flexible benefits

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

8.熟練運用英語進行涉外接待和服務

Entertaining a client

Corporate hospitality

Business Travel

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

9.發現、分析及解決問題

Reporting results

Public relations

Relocation

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

10.處理涉外商務服務問題及突發事件

Rights at work

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

11.全球視野及適應涉外商務業態發展

Going global

基本商務背景與常識；

跨文化交際知識與商務禮儀知識；

相關詞匯、句型與表達法；

相關聽說讀寫訓練

三．考核標準

四．參考書目

《新編劍橋商務英語（中級）》第二版，Wood, L.,經濟科學出版社，2003

《新編劍橋商務英語（中級）》第三版， Hughes, J. 經濟科學出版社，2008

《新編劍橋商務英語（初級）》第二版，Wood, L.,經濟科學出版社，2003

《新編劍橋商務英語（初級）》第二版，Hughes, J. 經濟科學出版社，2010

《新編劍橋商務英語口試必備手冊》（初、中、高級），陳小慰，經濟科學出版社，2010

《劍橋BEC真題集》（中級）第2.3.4.5輯，劍橋大學考試委員會外語考試部，人民郵電出版社，2009,2011,2016

五．題型舉例

PART I MATCHING(1 point for each answer, 20 points)

Match the words with their corresponding explanations. Mark the letter （A. B.C ......T）for each word on the ANSWER SHEET.

PART II CLOSE(1 point for each answer, 10 points)

Decide which of the words given in the box below would best complete the passage if inserted in the corresponding blank. The words can be used ONCE ONLY. Mark the letter （A. B.C ......T）for each word on the ANSWER SHEET.

Customer service is the provision of service to customers before, during and after a ____1____. Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer _____2____. Its importance varies by products, industry and customer; defective or broken merchandise can be_____3____ , often only with a ___4___and within a specified time frame. Retail stores will often have a desk or counter ____5____ dealing with returns, exchanges and complaints, or will perform related functions at the point of sale; the perceived success of such interactions being dependent on employees.

PART III REDANG COMPREHENSION(1 point for each answer, 20 points)

In this section, there are several passages followed by twenty multiple-choice questions. For each question, there are four suggested answers marked A.. B. C and D. Choose the one that you think is the best answer and mark you answers on the ANSWER SHEET.

PASSAGE ONE

Intercultural communication is an interdisciplinary field of study which incorporates research from disciplines such as social psychology, sociology, cultural anthropology, sociolinguistics, and, of course, communication. One of the most important areas of research addressed by intercultural scholars is how misunderstandings can be minimized when people communicate with others from different cultures.

First, context is very important to understanding intercultural communication. There are two ways individuals use context in communication: one is low-context and the other is high-context.

Low-context communication is like a computer program; everything must be specified in the coded message or the computer program will not run. In a low-context culture like the United States, individuals must express themselves as explicitly as possible for effective communication to occur. High-context communication, in contrast, is like communication between twins who were raised together. Twins intuitively understand each other and use shortened sentences and words when they talk.

If Chinese do not understand the low-context system used in the United States and Americans do not understand the high-context system used in China, misunderstandings will occur.

Understanding cultural norms and rules such as the way we are expected to greet others, the way we are expected to dress, the way we are expected to eat, and the way we are expected to answer questions also are important in improving communication with people from other cultures. For example, if you greet an American by asking him or her "where are you going?" or "have you eaten yet?” the American might feel very uncomfortable because asking these questions could be interpreted as an invasion of privacy. But in the Chinese culture, these are appropriate greetings which do not invade the other person's privacy. These examples do illustrate the importance of studying the influence of culture on communication if we are to overcome culture barriers to effective communication.

1. Whatdoes “incorporate”in the first paragraph mean?

A. To include something as part of a group, system etc.

B. Relating to a corporation

C. Not allow someone to take part in something or enter a place

D. Shared by all the people in a group

2. What are the most important areas of research handled by intercultural scholars?

A. To understand misunderstanding in communication.

B. To eliminate misunderstandings in communication

C. To make the degree of misunderstanding in communication as small as possible.

D. To broaden the scope of misunderstanding in communication.

3. Which one of the following statements is not true according to the context?

A.We have high-context culture and low-context culture in the world.

B.Chineseculture is a high-context culture.

C.People in low-context culture tend to express themselvesas clearly as possible.

D.People in Low-context culture are more intelligent than those in high-context culture.

4. Which one of the following statements is not about cultural norms and rules mentioned in the passage?

A.The way we are expected to say hello to others

B.The way we are expected to dress ourselves.

C.The way we are expected to answer questions

D.The way we are expected to educate children.

5. Why should we study the influence of culture on communication?

A.It can help us overcome cultural obstacles.

B.It can help us better understand low-context culture and high-context culture.

C.It can combine social psychology with sociology.

D.It can help us get ridof social norms and rules.

PART IV TRANSLATION(20 points) Translate the following sentences into English and write our answers on the ANSWER SHEET.

1.最明顯但同時也是最危險的競爭形式是價格競爭。價格競爭對許多競爭者來說是非常有效的競爭手段（5 points ）

PART V CASE STUDY (30 points)

Your company decides to open a supermarket in your city . You have been asked to help with it . Please consider these two questions and write your answers:

1.What factors the company should consider for high sales volume?(15 points)

2.How the company can recruit employees(15 points)